The Face of your company on the digital interface is your website. If you are looking to generate sales on the online or want to create an impact over your brand then, let your website be immaculate and classy at the same time.
NOTE: Design your website keeping your target audience in mind. Let their experience pleasurable in terms of searching for information and navigation without compromising on the design.
Almost all searches start on a search engine. Being present online means nothing of you are not able to claim a good rank on the relevant keywords. This guarantees you the desired visibility of your website and thus your business.
NOTE: Instead of focusing broad matches and generic keywords, focus on keywords that has got good traffic and highlights your core values.
Today, on an average, a person spends about 2.5 hours on Social Media channels. Be it Facebook, Instagram, Pintrest or any channel, ever channel has approximately 80% common audience. And people are equally active on all of these.
NOTE: People different channels to look for different products and services in different channels. So chose your channel keeping your products and services in mind.
You need to reach your target audience not only when they are searching for you but also when they are not looking. Purchase decision starts much before your customer wants the product. You need to plant the idea in their head much before the sale happens. Paid media helps you reach your target audience and segregate them on various categories like age, demographics, behaviour and many more to optimise your reach.
NOTE: Always split your budget for Branding and Sales in paid Ads. Both go hand in hand.
The most important influencer we all have is always our uncle, friend or next door good neighbour. This is because a story told by other people has that emotional connect even if he is not an expert. You call it PR or Reputation building or Good Will quotient, well we work the smart way.
NOTE: Always highlight the good words said by your customer. It works wonders.